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How To Develop a Winning Social Media Management Strategy
It’s 2015: you’ve probably sent a Tweet in your lifetime. You know all about Snapchat, and you’ve even lost a few hours to Instagram. But does that make you a social media guru? Of course not—unless...
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3 Easy Steps to Measure The Success Of Social Media Campaigns
As a marketer, you’re probably already familiar with the importance of conducting regular content audits on your site. This tool is hugely important when it comes to measuring the success of your...
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Why Your Sales Teams Should Embrace Content Curation
Content can make us smile. It can make us think. It can teach us something we didn’t already know. But from a business perspective, one purpose stands head and shoulders above the rest: making money....
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Types of Content Each Member of Your Sales Team Should Be Curating
Two-thirds of B2B buyers respond to salespeople who reach out to them with relevant insights and opportunities. So how do you find those insights and opportunities? Some will come from your own...
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How to Create Content for Each Stage of Your Sales Funnel
We often see content as a way to bring in traffic at the top of the funnel, but it’s a lot more than that. Content marketing has a big part to play at every step of the sales funnel. Indeed, a SEMrush...
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7 Reasons Why Your Sales Team Should Invest in Content Marketing
When people think about content marketing, they likely think about blogging, vlogging, and social media posts that build brand awareness. While that’s not wrong, it’s a limited view of what content...
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The Ultimate Guide to Sales Content Management
Sales cycles usually follow a similar pattern, but they’re all unique in their own right. Some people want 1-on-1 attention from a sales rep. Others want to do their own research. In fact, 95% of...
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10 Top Gmail Extensions for Content Marketers
Here’s the thing – Gmail is getting less effective if you want to grow your content marketing business. Your inbox is probably filled at the end of the day. You keep getting interruptions which can...
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7 Ways to Optimize Your Lead Management Process
Regardless of your industry, finding and nurturing the right leads is crucial. It’s what makes the difference between converting a prospect into a loyal, paying customer or wasting time and money on...
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